How baby boomers are booming!

Since we boomers are not in what are considered the “prized” demographics of advertisers and broadcasters, we could be led to believe that our generation has lost its sizzle. But writer and blogger Leslie Handler knows better. From her home smack dab between Philadelphia and New York City, Leslie writes that Boomers are Booming.

I wonder why my pee smells after I eat asparagus. I wonder why the sky is blue. I wonder why my car warns me when the air in my tires is low, but the car battery itself dies with no warning what-so-ever.

I don’t wonder about my future career. As a baby boomer, I’ve already been through many careers. The last one ended by forcing me to go out of work on disability. I was only fifty-years-old. I couldn’t hold down a “real” job anymore, but I still had a brain. I had good days and bad days, and although some were filled with pain and a drug-induced fog, others found me clear-thinking and frankly, bored. I started doing some volunteer work on the good days. That helped. I felt I was a contributing member of society, but there were other good days left unfulfilled.

One day, I went to run an errand. While out, I had an emotional experience that I couldn’t get out of my head. The thoughts became so strong that forty-eight hours later I couldn’t stop thinking about it. I couldn’t sleep. I got up in the middle of the night, sat down at the computer, and wrote about it. Then I was finally able to go back to bed. I’m truly not sure what possessed me, but the next day I submitted the story I wrote to a news outlet and then promptly forgot all about it. When I later checked my e-mail, the editor wanted to publish it. So I wrote another story and submitted it to him. The next thing I knew, he wanted to send me a contract and pay me for my work. A freelance hobby began.

Unfortunately, I remain ill on and off and will never be able to hold down a nine-to-five job again, but for me, this is a terrific compromise. When I’m not well, I don’t write. When I am well, I can use my brain.

It seems I’m not alone. I’m not an entrepreneur with my little freelance writing business, but there are many boomers who are. People over fifty are the fastest growing group of entrepreneurs in the United States. The Small Business Association did research that shows that two-percent of millennials are self-employed verses 8.3% for boomers. So boomers are actually driving the entrepreneurial boom. Boomers are booming!

We have experience, contacts, financial stability, and we know what we want and what our limitations are. Some of us were forced into these positions by health or layoffs, but others found that once they retired, they still had the time and energy to continue to work. Many boomers have financially been able to start business with residual income from commissions or pensions, and some just want to supplement their social security benefits and their savings. Statistics show that eight out of every ten boomers start businesses not for financial reasons, but for lifestyle reasons. Just like me!

It could be that millennials feel they can’t take the financial risk to start their own businesses. In 2016 these kids graduated with an average of over $30,000 in student loan debt. Additionally, millennial unemployment is high and under-employment is even higher. Many just can’t take the risk.

Leslie Handler

Who knows the exact reason why more boomers than millennials become entrepreneurs. Perhaps boomers just feel they have a lifetime of experience behind them that gives them confidence. Perhaps the millennials who spent their childhoods winning trophies just for showing up don’t have the confidence to go out on their own without the assurance of success.

I don’t have all the answers. When I google urine and asparagus together, I find out something about acid and sulfur, but I still don’t get it. When I research why the sky is blue, I find it has something to do with light and molecules, but I still don’t really get it. When I ask people at my auto dealer why there’s no warning light that goes on when my battery is low, they just shrug their shoulders and tell me they don’t know. But you know what? They’re not boomers. If they were, they just might have the experience, confidence, and gumption to start a business that does know, because boomers, they get it!


  1. Synchronicity abounds!, Leslie…I, too, have a bit of story to tell after reading yours but mine is a bit different…after retiring/refreshing from work in March 2015, we had many wonderful adventures across America in our newly purchased RV including two 50 day jaunts from home and smaller duration trips…I even contributed and published a story here on Boomer Cafe…
    Since late last summer, I have become more politically active in my County…for instance, three of us founded the Libertarian Party for our County and I was asked to serve as a Citizen Stakeholder by one of our County Commissioners…this position, as an unpaid volunteer, goes out in our District and gets input and feedback from potentially affected fellow citizens on proposed real estate developments or issues and reports back to the Planning and Development Director and our District County Commissioner…
    This resurgence of political activity on my part is a direct result of my experience as a peace-seeking, non-violent anti-VietNam war protester/college kid who was energized by what I perceived as the corrupt and venal Nixon administration…in 1976, I cast my first vote as a Libertarian in the Presidential election that year and never looked back…
    Congrats on your budding career as a paid freelancer and thanking you for your post here

      1. You got that right!..
        Am squarely in the corner of participtory democracy…since 1976, I have always voted my conscience not the “lesser of two evils”

    1. So sorry. I only just saw your comment. Thank you taking time to comment and for your kind words. Wishing you the best with the politics.

  2. Most Boomers have resolved their financial pressures and have some sort of income they can depend on. No matter how small, having some money coming in every month provides a safety net that might allow people to go out on a limb and experiment with a side hustle. Millennials simply haven’t managed that yet—their financial landscape has been much more difficult than we, as Boomers, can imagine. That will change for them, since most of them do have what it takes!

    1. Thanks so much for both reading and commenting. I agree completely with you. I too believe our youth will get there. It took us time. I think we can give them time as well! They do have the stuff.

  3. Are boomers really booming and are the millennials stuck with too much personal debt? Only time will tell. A possible solution for both groups is to bring them together to collaborate with each other. Millennials can benefit from the boomers real life experiences while boomers will appreciate the high tech skills that millennials have. Progress will be slow because of ageism. The boomers are apparently too old and millennials are too young. Let’s encourage meetups and workshops where both age groups can come together to mutually benefit from each others strengths and unique experiences.

    1. Yes, yes, yes! Thank you for your comment. I always thought that when I got older, I’d get wiser. But I keep going to the younger generation to learn how to do things. Not that we’re at all at war with our youth, but peace talks would be awesome. After all, if we stop learning, we stop growing.

  4. I retired from my corporate job at age 62 and work from home writing my blog (no money) and doing some consulting work in my field (good money). Life is good!

  5. I’m on the cusp of boomerdom, born in ’45. I retired at 62 and reinvented myself, teaching myself photography, film making, and website design and maintenance, all from reading free information on the internet. I started a one man LLC helping folks with WordPress websites. I photograph with old film cameras because it gives me pleasure. I’m also a community organizer, and the IT skills I’ve developed help with that. I tell folks that retirement is like being five again, except you’re in charge.

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