A boomer tribute to the days of the Five and Dime

Nostalgia, anyone? That’s what you’ll feel when you read this tribute to Main Street by baby boomer and “almost retired” journalist Kathleen Bailey of Raymond, New Hampshire. She calls it, “Come back to the Five and Dime, and take me with you.”

The buzz in planning and development these days is all about “walkable communities” and “mixed usage.”

Millennials, retirees, and everyone in-between wants to walk to shopping, dining, and entertainment without having to move to the city. While it’s now a worthy aim, the “Downtowns” of old weren’t planned by anyone. They developed organically. Of course in the ’50s, my home town of Concord, New Hampshire, had no choice but to have a “walkable downtown.” Some women still didn’t drive, and most families didn’t have a second car. If you wanted something you walked, or took the bus and then walked.

Downtown on Main Street, Concord, New Hampshire ... years ago.

Downtown on Main Street, Concord, New Hampshire … years ago.

In junior high we walked downtown after school, hanging around until one of our fathers picked us up from work. Mothers walked downtown if they lived close enough, took the bus if they didn’t, or waited for Dad to drive them on Friday nights, when Main Street stores stayed open till a wicked 9 p.m. On Fridays my mother hit the street at 6 p.m. She visited all three Five-and-Dimes, where she knew the cashiers personally; Bridal-and-Formal even when we didn’t have an event; the candy, jewelry, and shoe stores; even the Army-Navy outlet. She didn’t get back to the car until 9, but what the hay, parking was a nickel.

bailey_downtownWe drank watery Cokes at the Rexall, got fitted for school shoes at the shoe store, bought our first Beatles albums at the record shop. We watched Saturday matinees in the musty Art Deco theater. And oh, the garden of earthly delights that was Woolworth’s.

We bought everything from a ham to a hammer on Main Street, purchased our first clandestine makeup, loaded up on yellow pencils and composition books in September. We bought goldfish that died and jewelry that turned our fingers green. On a slow day, we liked going to the department store and watching the change basket travel up the cable to the business office and down again. We fell in and out of love on Main Street, sometimes in the same day.

It wasn’t perfect. We bought the clothes and shoes that were available, whether or not we liked them, and we ate the food that was served. I was in my 20s and in Boston before I tasted a bagel. If a shopkeeper was out of something, we didn’t go elsewhere. There was no “elsewhere.” They ordered it, we waited.

Kathy Bailey pauses at the main intersection in her home town of Concord, New Hampshire's downtown.

Kathy Bailey today pauses at the main intersection in her home town of Concord, New Hampshire’s downtown.
(Photo by Sheila R. Bailey)

Downtown had its own cast of characters, from the 100-year-old Salvation Army lady who staffed the red kettle outside of Woolworth’s to the developmentally-disabled man who walked around town with his transistor radio to the man who wore a Native American chief’s headdress. But we always felt safe. It was our downtown.

Can we get this back? No, and probably just as well. People need more choices, and they have them now. But I applaud the developers and community planners for trying.


Jimmy Stewart with Donna Reed in Frank Capra’s “It’s A Wonderful Life.”

It won’t be the Bedford Falls of Jimmy Stewart’s Christmas classic “It’s A Wonderful Life.” But it will be something.


  1. What Eric said! I am at the very end of the baby boomer generation, slightly out of it really, but those are such dear memories to me. I don’t think that a sense of community can be planned, and I don’t know if more choices make things better. But life marches on, regardless.

    1. Thank you, Rachel. It can’t be planned, but it can be buffed and polished. My home town just did a huge urban renewal project that keeps the flavor of downtown while making it attractive to millennials, whom I guess we have to please now. There were a lot of things I didn’t like about the 50s, but downtown wasn’t one of them.

  2. Wow! Does that ever bring back wonderful memories. I grew up in a town where main street was the place to go. Thank you for sharing your memories and reminding me of mine. It put a smile on my face today.

  3. Thanks for sharing. I am at the end of the baby boom generation and I remember my grandmother talking about the small business and how they were more people oriented than now. It feels good to travel and walk through the small towns and find remnants of the past.

    1. Thank you, Carol. We can still have that sense of community, but we have to work at it. Thank you for commenting.

  4. Hi Kathy- Your story reminds me of your suggestion to visit Main St. like we did when we were kids. Been missing your byline, lost your e-mail, but would like to connect in 2017, we can share boomer and other stories. Happy New Year!

  5. Kathy – a friend just told me about this blog and yours was the first entry I read. It caught my eye because of the reference to Concord. I spent a chunk of my childhood in Epsom, NH, appx. 12 miles away. I vividly remember going to Emmons department store, enthralled by that change basket. And when we went to Concord – maybe once or twice a month – we ate at an Italian restaurant there. Rarely, we went to the movies. I don’t remember musty…but I do remember walking up the graduated concrete steps to the entrance and the magic of the lights and posters. It beat the hell out of multiplexes! Going to the movies then was an Event……
    A few months ago, my sister and I went to Concord to visit a dear friend in hospice (a wonderful facility there) and the renovation was in its later stages – really nice. Thanks for your memories…..

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