TV networks could care less about a baby boomer audience

Some days, we’re in a fighting mood here at BoomerCafé and today’s one of those days, which is why we’re treating you to certified life coach and marketer David Kanegis’s take on TV. From Fort Lee, New Jersey, Dave gives us an important warning: Don’t Get Caught Watching The Blacklist!

Baby Boomers, as I write this, NBC’s The Blacklist starring James Spader is the top rated network television drama. Don’t destroy it by letting any entity, human or digital, know that you are viewing this highly acclaimed program.

blacklist_logoSo boomers, beware: only watch The Blacklist on a TV, computer, or mobile device owned and registered to someone 18-49 years of age.



But don’t take my word for it. Examine NBC’s history.

A couple of years back, NBC cancelled its highest rated dramatic program Harry’s Law.

In your Boomer naiveté you might wonder why a network would cancel a show that received the highest viewership of its entire line-up. I did at the time. As an Empowerment Life Coach, always seeking knowledge and insight, I researched and found the answer. Permit me to be blunt.


David Kanegis

David Kanegis

Harry’s Law was axed because there were too many ancient souls like you and me enjoying it. Advertisers don’t like us. We’re over 50. Their hearts only go pitter-patter when 18-49-year-olds watch shows they sponsor.

So please, take your tired old body with its creaky bones and visit your children or grandchildren and watch The Blacklist on their device (as long as they are over 18). If nothing else, it might be the only opportunity for face rather than text time with your loved ones. 🙂

Don’t be responsible for the cancellation of The Blacklist.

Perhaps now is the time to be stoic, build that raft, launch it in the ocean and drift off into the sunset.

But wait, here’s an alternative thought. Take Action!

Join the BBTVAC* (Baby Boomers TV Action Coalition).  Watch as many reality TV shows as you can stomach! Give them the high viewership that will guarantee they’ll be on the chopping block.


James Spader, actor and baby boomer.

James Spader, actor and baby boomer.

Jimmy, you are one of my favorite actors, so I beseech you not to watchyour show. You are too old. You’ll contribute to the cancellation of TheBlacklist, and be out of work. Don’t engage in self-destructive behavior.

Boomers, I thank you, and NBC and its parent company General Electric thank you on behalf of the stockholders.* (*Disclosure. This blogger does not currently hold a position in G.E.)

So here’s the lesson we can all take from this: give no one an excuse to slander us any more. Give back to society. Quietly walk off into the sunset. Ignore The Blacklist, thereby helping it run for enough seasons to go into syndication. Join together and use our might to ensure the continued production of quality TV programming for 18-49 year olds. They are the future!

On the other hand, we are about 76 million strong. We have power! We can use our numbers to create positive change, keep the economy chugging, and help those in need. Let’s harness our combined muscle to question, probe, innovate, and contribute to America’s continuing evolution as the world leader in democracy, freedom, and humanity.

We are Boomers — Hear us Roar!

[* BBTVAC apparently has no website]

Leave a Reply

12 Comments on "TV networks could care less about a baby boomer audience"

Notify of
Sort by:   newest | oldest | most voted
Eric Mondschein

David thank you for a great article! I for one, am not going quietly into the night!

Laura Lee Carter aka the Midlife Crisis Queen

Did you hear? The NYT also cancelled their Boomer Blog because they found they had too much interest in it! Too many boomers sharing their stories… LLC

David Kanegis

That’s pretty Amazing… and revealing as well!

Claude Nougat

Good Heavens, what’s happening? TV cancellation, NYT cancellation of their boomer blog too? But what IS going on? The statistics are clear-cut and a film like The Best Exotic Marigold Hotel was a huge success – to the point that they are now filming a follow-up.

I find all this very weird. Could it be because TV marketing is in the hands of men and women in their insecure 40s? A matter of generational envy?

David Henderson
Dear Claude, What’s happening? A majority of programmers and marketing people have found – whether wittingly or not – that baby boomers are generally independent-minded. By and large, we don’t fall so easily for the trite and often meaningless rhetoric and clichés that marketers dish out. Commercial TV has become predictable and pedestrian. There is little that’s clever. Any programs of substance are often American style copies of British TV hits. PBS delivers the only solid and original programming today, in my opinion. But even they have little clue how to connect with baby boomers. Boomers are not generally people… Read more »
Dave Kanegis

Thanks Rick. You certainly are not. The published excerpt here on (BoomerCafe ) from your book totally captivated me. I highly recommend it to all who enjoy recollections of youth, written in an easy and comfortable style.

Don Anderson
Excellent article and unfortunately too true. If I watch a show, it seems I seal its doom. My lady and I were among those who loved “Harry’s Law” and also watch “The Blacklist.” We find the same mindset in the travel industry. Boomers and Seniors are the ones spending the most money on leisure and travel – we have the statistics. Yet many times we are ignored by the marketers. I believe a lot of these folks are in the younger demographic of 19 – 49 and clueless of the customers that they are losing with their approach. In the… Read more »
Dave Kanegis
Hi Ria, I can try to answer you from two perspectives because I’m both a Baby Boomer as well as a marketing consultant/copywriter:) Although, I most enjoy the Life Coaching it only makes up about 60% of what I do. As we are now in a digital age there is so much information about people available to marketers it boggles the mind. Years ago direct marketers (I was one of them) would target people through the mail. I’m not referring to tree wasting, pieces that were blindly sent with no idea of whether the recipient had any interest at all.… Read more »
Dave Kanegis
Hi Don, Thanks for your comment and I will make a point to review your travel observations. They sound very interesting. Try writing a screenplay with a sophisticated message that may take a few minutes to develop the backstory and plot. How old do you think the first readers at production houses are? What if your concept is totally incomprehensible to them based upon lack of life experience? In the TV industry they say if you are over 30 don’t even bother to try and right for television. And as far as building loyalty… which I addressed in my other… Read more »
Dave Kanegis
Hi Ria, I agree with most everything you wrote. I particularly dislike those ads, where you’ve been nice enough to click on them, but when you try to move away they make it very difficult. Also, I am curious (though I guess we will never know) why when on the Internet the ads you are receiving are not targeted. The only point upon which I have a different opinion regards large companies. While most huge company’s don’t have good customer service as you say… I believe it is from a lack of will or desire. Amazon is huge and has… Read more »
Mary Ann

I thought it was because it was sooooooooo anemic. The articles simply reported every cliche there is about age.

Ria Stone


Thanks for your comments on my advertising concerns. Re: the poorly targeted ads, somewhere, sometime, I must have gone to a strange website by accident or something and that data seems fixed in my “profile.”

I totally agree with you regarding Amazon. They are a good example of a super large company that provides good customer service. I can say that from experience. My interactions with Amazon, and there have been many, over the years have been exemplar.

Building loyalty, yeah, that’s the key. Good point.

Keep writing, Ria