BoomerCafé co-founder and executive editor Greg Dobbs has been watching the news from Oklahoma with a perspective few of us have. He knows what is happening behind the scenes.
The holidays have arrived. Is your business ready to reap its share of the discretionary spending bonanza that will wash through our economy between now and early January, writes Kern Lewis for Forbes.com. Lewis says this year looks to be quite a decent year for spending.
Excuse us for blowing our own horns but regular contributor Marcia Barhydt has given us no choice: she just sent this tribute to what we do here at BoomerCafé. And have done longer than anybody. Marcia says it fits with the old cliché: Imitation is the Sincerest Form of Flattery.
It’s once again become not only popular but vogue for corporations and organizations to try to market to baby boomers, all 75-million strong in America. But, as BoomerCafé Publisher and Co-Founder David Henderson writes, it’s been attempted before, and it’s not easy.
It seems that marketing people have long desired to tap into the baby boomer market. Only problem is our demographic is too huge, too diverse and fragmented, and, for the most part, too independent-minded. Sure, reaching out to influence 20-year-olds is a lot easier because they are more impressionable. But the marketers are trying, nonetheless, because [...]