Tag: demographics

Reaching baby boomers: Imitation is the sincerest form of flattery

Reaching baby boomers: Imitation is the sincerest form of flattery

| June 7, 2012 | 6 Comments

Excuse us for blowing our own horns but regular contributor Marcia Barhydt has given us no choice: she just sent this tribute to what we do here at BoomerCafé. And have done longer than anybody. Marcia says it fits with the old cliché: Imitation is the Sincerest Form of Flattery.

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The challenge of trying to reach 75-million baby boomers

The challenge of trying to reach 75-million baby boomers

| May 30, 2012 | 12 Comments

It’s once again become not only popular but vogue for corporations and organizations to try to market to baby boomers, all 75-million strong in America. But, as BoomerCafé Publisher and Co-Founder David Henderson writes, it’s been attempted before, and it’s not easy.

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