The old adage says to respect your elders, but if Hollywood is any indication, this doesn’t always happen. Blockbuster films are typically directed at younger audiences with the aging population rarely put in focus. Yet as the baby boomer generation ages, will this trend change?
Here go the baby boomers again, reinventing themselves and bucking tradition as they bear down on retirement. This time they’re leading a push into so-called encore careers – paid work that combines personal meaning with social purpose – in their 50s and 60s.
It’s once again become not only popular but vogue for corporations and organizations to try to market to baby boomers, all 75-million strong in America. But, as BoomerCafé Publisher and Co-Founder David Henderson writes, it’s been attempted before, and it’s not easy.
Our grandparents saw the introduction of electricity into everyone’s lives. Our parents saw the phenomenon of two cars in every garage. What have we baby boomers seen? As BoomerCafé editor and co-founder Greg Dobbs writes, innovation might be the most enduring quality of 21st Century America.