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RSS Feed for Alice RiehlAlice Riehl

Thinking Through Career Change

Alice RiehlMaking a career change? We’ve all had plenty of time for it. The question is, do we know where it’s going? Kind of like a fresh graduate, do we know what we want to do for a living now? Former television executive Alice Riehl faced it before, and although she’s closer to retirement age than the age to start a career, she’s now facing the big question again: What do I want to do when I grow up?

A year and a half ago, I sold my business. It was an accidental business, if you must know. After 20 years of selling TV advertising time and managing TV stations, I was fired … again. This happens all the time in the industry, but it still hurts when it happens. So my sales manager (fired on the same day) and I — my job had been as the general manager of a small market Fox affiliate — decided to try our hand at something new, something we could not be fired from. So we began a newsletter for people who do what we did in our careers: sell TV ad time.
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