Baby Boomers: Living Up to Their Name
Revolutionary from the day they were born, Baby Boomers will continue to dictate—with their wallets—how they’re targeted by marketers.
Living up to the loudness of their name, the Baby Boomers have made waves ever since they were born—which most major research organizations peg between the years 1946 and 1964. There are about 76 million of these folks now, according to the United States Census Bureau, and demographers say that America is no more ready to handle them today than it’s ever been.
“The government has been wholly unprepared for the Boomer generation throughout history,” explains Braun Mincher, author of The Secrets of Money: A Guide for Everyone on Practical Financial Literacy. “When everyone came back from [World War II] and all of the babies were born, hospitals were not prepared. When these kids grew older…elementary schools didn’t have enough facilities or teachers. This has been the case all along the way.”
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Category: Boomer Lifestyle
I believe we are a unique generation. We made our statements in the 60's and have been through the events of the decades. There are just so darn many of us that we are shaking up the system. Marketing professionals are having a hayday with us.
This is a great article and really captures so much of what this generation has faced. As a manager for Julie LaTerra Homes, which is a custom home builder in Charlotte, NC., many of the boomers that we see desire to build homes where they can age in place. They also want to have an area for their aging parents or adult children to move back in with them, if necessary. This generation has the greatest discretionary income of any generation and many of them are able to go ahead and build their next home recognizing that they may have to settle for less on the resale of their current home. They are aware that when the economy does turn around they will have saved on the cost for new construction.
Very interesting. Thanks.