Boomers: 2014 is the year of the product and YOU are the product!

Whew. Talk about the concept of “reinventing” ourselves?!? Baby boomer Jan Marino, author of Take Back Your Career, takes it to a new level!

2014 is the year of the product and YOU are the product! Do you realize that there are now five generations in the workplace? Many times boomers are vying for positions with much younger applicants. We need an edge.

Jan Marino

Jan Marino

We need to brand and market ourselves more confidently. That’s where the “YOU are the product” concept comes in To understand and believe that you are the product and an asset in today’s marketplace puts you in a very powerful place. Being powerful gives you an advantage. Here are three ways to capitalize on your newfound power:

  • Know your features & benefits

Every product has features and benefits and so do you. Let’s say that you’re very organized. That’s a feature. The benefit is that you save time because you know where things are and you don’t waste time looking for them. Another feature might be that you communicate well. The benefit is that information is disseminated correctly without misunderstandings, so you save time and money.

  • Brand yourself online

Linkedin, Facebook,YouTube, and blogging are excellent channels to develop a strong personal brand. Take an inventory of your features and benefits. Decide how you want to be perceived in the marketplace, i.e. professional, leader, entrepreneur, risktaker, innovator, etc. Invest in a professional headshot, write a short, interesting bio for yourself, and start posting online.

  • Become a trusted resource

Build your reputation by helping others. Become a resource for them. Help them connect with people who can help them succeed. Business today is built more than ever on relationships. Being known as someone who specializes in helping build relationships adds to your value and strengthens your network as well.

So, make 2014 your year. YOU are the product. YOU are valuable!

Jan Marino is online.

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