BoomerCafé.com has reached an important milestone by becoming the most popular website worldwide for baby boomers. Out of an estimated half-billion-plus websites globally, BoomerCafé proudly sits in the top 300,000, and the top 50,000 in the United States. These popularity rankings reflect a combination of average daily visitors, and page views. Not bad in a world filled with more than a half-billion websites.
Landing in the top 50,000 might not sound so impressive until you understand that these numbers encompass everything from Google’s many websites to Yahoo’s, YouTube’s, eBay’s, Amazon’s and so many others of universal popularity, plus the countless informational websites for governments and media. In short, we’re feeling pretty proud right now at BoomerCafé.com.
BoomerCafé.com’s large and still growing audience comes at a time of heightened, if overdue, awareness of the massive boomer audience — the biggest single generation ever — by marketers and media.
BoomerCafé.com’s roots go back to 1998 when a couple of former television network news correspondents, David Henderson and Greg Dobbs, saw an online need for baby boomers to have a “voice” in the then-emerging digital revolution. Boomers— generally defined as people born between 1946 and 1964 — were and still are the most influential and affluent group in America. Roughly 75-million baby boomers … just in America. As we have argued at BoomerCafé.com for a long time, it’s smart to target baby boomers. Tens of millions are affluent and well-educated. Many have been at the helms of leading organizations. For example?
Barack Obama – President
George W. Bush – President
Bill Clinton – President
Richard Branson – Virgin
The late Steve Jobs – Apple
Bill Gates – Microsoft
Gary Shapiro – Consumer Electronics Association
Anyway, you get the idea.
We got the idea for BoomerCafé.com in 1998 after seeing that no one, including the Washington insurance/lobbying giant, AARP, was paying any attention to the massive generation of baby boomers, in the U.S. and worldwide. In many ways, we believe AARP still has not found the pulse of boomers … partly because non-boomers who help guide it can’t quite get a sense of what it’s like to be a part of this fabulous generation.
It’s been a long learning curve from when the fledgling website was launched in the late ‘90s until now. As its founders, we hope BoomerCafé.com will always provide the “voice” for baby boomers with active lifestyles, independent thought, and forever youthful spirit. Come on in … we’ve got a table reserved for you.