BoomerCafé Becomes Most Popular Site for a Special Generation

BoomerCafé.com has reached an important milestone by becoming the most popular website worldwide for baby boomers. Out of an estimated half-billion-plus websites globally, BoomerCafé proudly sits in the top 300,000, and the top 50,000 in the United States. These popularity rankings reflect a combination of average daily visitors, and page views. Not bad in a world filled with more than a half-billion websites.

BoomerCafé.com Co-Founders David Henderson (left) and Greg Dobbs.

BoomerCafé.com Co-Founders David Henderson (left) and Greg Dobbs.

Landing in the top 50,000 might not sound so impressive until you understand that these numbers encompass everything from Google’s many websites to Yahoo’s, YouTube’s, eBay’s, Amazon’s and so many others of universal popularity, plus the countless informational websites for governments and media. In short, we’re feeling pretty proud right now at BoomerCafé.com.

BoomerCafé.com’s large and still growing audience comes at a time of heightened, if overdue, awareness of the massive boomer audience — the biggest single generation ever — by marketers and media.

BoomerCafé.com’s roots go back to 1998 when a couple of former television network news correspondents, David Henderson and Greg Dobbs, saw an online need for baby boomers to have a “voice” in the then-emerging digital revolution. Boomers— generally defined as people born between 1946 and 1964 — were and still are the most influential and affluent group in America. Roughly 75-million baby boomers … just in America. As we have argued at BoomerCafé.com for a long time, it’s smart to target baby boomers. Tens of millions are affluent and well-educated. Many have been at the helms of leading organizations. For example?

Barack Obama – President
George W. Bush – President
George Clooney
Bill Clinton – President
Oprah
Madonna
Hillary Clinton

Richard Branson – Virgin

The late Steve Jobs – Apple

Bill Gates – Microsoft

Gary Shapiro – Consumer Electronics Association

Anyway, you get the idea.

The original BoomerCafé.com logo by Dill O'Hagan.

The original BoomerCafé.com logo by Dill O’Hagan.

We got the idea for BoomerCafé.com in 1998 after seeing that no one, including the Washington insurance/lobbying giant, AARP, was paying any attention to the massive generation of baby boomers, in the U.S. and worldwide. In many ways, we believe AARP still has not found the pulse of boomers … partly because non-boomers who help guide it can’t quite get a sense of what it’s like to be a part of this fabulous generation.

It’s been a long learning curve from when the fledgling website was launched in the late ‘90s until now. As its founders, we hope BoomerCafé.com will always provide the “voice” for baby boomers with active lifestyles, independent thought, and forever youthful spirit. Come on in … we’ve got a table reserved for you.

13 Comments

  1. As a psychotherapist who studies midlife psychology and a writer who has covered boomers for the past ten years,I completely agree!
    AARP does not get the boomers and often does not seem to even try, and that goes double for the mainstream press!
    That is one of the reasons I recently produced “Find Your Reason to be Here: The Search for Meaning in Midlife,” to explain how our place in history has shaped us emotionally.
    We do share much as a generation, and we have so much to offer the world at this point in our lives.

  2. As a boomer blogger myself, I agree 100%. The comedy of non-boomers struggling to write about boomers is like watching a stampede in an old Western. They see cows running everywhere except to the corral where the crowd is.

    As a middle boomer I’ve learned to embrace the range of boomer-hood. It helped when I realized the difference between a twenty year old boomer in 1966 and a twenty year old in 1984. They’re the same demographic given the range between 1946-1964, but hardly recognizable.

    With your help, they’ll catch on.

  3. Congrats, this is indeed a great achievement, I know what it means to be ranked that high in Alexa! With my modest little blog I stand at…400,000+… Ha ha, modest indeed!

    All the best, you are really turning into the go-to site for boomers on the Net!

  4. Congratulations! Your site has been a goldmine of interesting stories, information and thoughts and ideas to ponder. No matter what age you are there is something here for everyone.

  5. Congrats to all of you at Boomer Cafe. I know how much work it is to maintain relevancy and keep things fresh. But you have done an excellent job of keeping us current, informed, and entertained. My thanks and appreciation also go out to your excellent contributors over the years.
    Boomer Cafe is now more relevant than ever, so keep up the great work. You deserve all the success and kudos that you get.

  6. It’s about time the most incredible generation gets a voice at this time in our life. We never say die. It has been quite a ride so far .we are blessed to have had such a diversity of profound experiences, that have shaped or character and our lives. Thank you for this forum to share our stories with our grand boomer generation.

    1. Deborah,
      Many thanks for your kind words. BoomerCafe.com is a labor of love and exists because of our contributors, readers … and people like you. We hope you will share the love by telling your friends through email and social media. Also, check out the BoomerCafe page at Facebook.com.
      The Cafe Guys

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