There is much discussion in the media about baby boomers and their economic strength today. It’s well known now that baby boomers hold 70 percent of the U.S. wealth and will be inheriting trillions in the next 20 years. However, who are the other marketing groups that make up our 312 million Americans?
I believe it helps to have a face with a name, writes Nancy Shonka Padberg for Huffington Post. Brad Pitt is 48.
Baby Boomer: 48 – 66 Years Old
Born between 1946 and 1964 with cultural influences of rock ‘n’ roll, Woodstock, Beatles, Vietnam War, JFK assassination, “The Ed Sullivan Show,” “Happy Days,” women’s rights, civil rights, sexual freedom and new highways that encouraged travel.
This generation holds 70 percent of the U.S. wealth, purchases the most cars; in fact, three out of five new cars purchased were by baby boomers. Baby boomers own the most homes, eight out of 10 own their homes.
KB Home recently partnered with AARP to create Simply Living, a collection of home options for aging adults in design, safety and technology from the kitchen to the bedroom and bathroom. Websites featuring homes and boomer-friendly towns such as Best Boomer Towns feature the best 21 towns to live in the U.S. This is due to the baby boomer’s’ desire to move away from the snow, cold, rain and, now, hurricanes.