It is apparent that Baby Boomers nationwide are ramping up their usage of social media to covertly keep a finger on their Gen X and Y children while staying connected with siblings, friends and colleagues.
Yet, baby boomers use social media differently than other generations.
According to the report, some differences are:
- They tend to separate professional and personal information on social media with LinkedIn emerging as the number one business connection site. Younger generations make less of a distinction between professional and personal focus thus sometimes blurring the lines of appropriate content.
- Boomers are more concerned about privacy.
- Although not continually on social media, there are quite a few boomers who embrace that trend because they understand the world of self-promotion.
- Most boomers have a very different concept of what is news and seek out more depth and substance behind news and information.
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