At a time when many companies are trying to figure out how to tap into the enormous baby boomer demographic – 76-million strong – Ford Motor Company is planning to abandon production of a car that became an icon of the boomer generation, the Mustang. Ford wants to reach a younger, more impressionable audience.
The Mustang, the so-called pony car that launched affordable and compact sports cars, today strongly hews to the look of the 1964 original. But Ford is working on radical makeover of its signature youth-market car, people familiar with Ford’s plans said. The next generation would retain the shark-nosed grille and round headlights, but would look more like the new Ford Fusion than the current Mustang, according to Ford sources.
The change is part of a bid to make the Mustang appeal to Generation Y, the roughly 80 million people who were born between 1980 and 1999, reports the Wall Street Journal.
Mick got it right when he sang, “We don’t get no satisfaction … ”
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