Archive for January, 2012
There’s one Super Bowl TV ad that really resonates with baby boomers
While several Super Bowl TV ads will target the baby boomer generation, boomer expert Brent Green focuses on one ad in particular, which is all about us!
Ads targeting baby boomers rule at Super Bowl
If you’ve been paying attention at all, you’ve noticed that too many advertisers still labor under the impression that it’s a waste of their time to try for baby boomers’ business. Now, it looks like some are getting the message, as writer Kate Forgach points out.
It’s worth putting memories on paper
Remember drive-in movies? James Comey does, especially one he saw one night from a graveyard! In fact he has written a book that begins in that graveyard, which he says you might call American Graffiti meets A Prayer for Owen Meany. It’s actually called, Uncommon Glory.
A Baby Boomer Plunges into the World of E-Publishing
Kathleen Norton is an award-winning newspaper columnist in upstate New York. But neither awards nor experience can prepare you for some of the shocks of the 21st Century … at least not if you’re a baby boomer and a writer.
Reverse Mentoring for Baby Boomers. A Novel Idea
Here’s a new one: as boomers we set the pace, but we also know when to let others lead! That’s what Marcia Barhydt finds when she looks at a fairly new feature in our lives: Reverse Mentoring.
Dress for Success in a Culture of Youth
We have seen a lot of change in our lives, but none more visible on a daily basis than clothing. Yes, clothing! Remember when you wouldn’t get on an airplane without a dress if you’re female, a suit if you’re a man? Well, the workplace has gone the way of the airplane: casual! Baby boomer Kate Forgach has wrestled with this and finally figured out how to Dress for Success in a Culture of Youth.
Boomers – Next Generation of Great Entrepreneurs
Don’t be fooled by baby-faced Mark Zuckerberg of Facebook fame: Contrary to popular opinion, 20-somethings aren’t the only ones responsible for successful startups these days, reports Janean Chun in Huffington Post. Baby boomers, in fact, are making things happen.
Volcanos and lava inspire baby boomer to reinvent his life
If you are ever visiting Hawaii’s Big Island when one of its volcanos is erupting, there’s a chance you may see Mick Kalber in action. Mick – a baby boomer now in his early 60s – moved to Hawaii 30 years ago and reinvented his career from that of TV news photographer to the world’s leading “volcanographer.”
