We like advice that keeps baby boomers with active lifestyles, active. Tim Cronin bills himself as The Value Marketing Coach, and he has some good advice for us about something some of us have been avoiding: Facebook, and how it has changed everything!
Are you clueless about all the talk of Social Media Marketing? Dazed and confused about all the buzz regarding Facebook, Linked-in, Twitter, even YouTube? As Boomers, a lot of us can’t be bothered. But don’t knock it until you try it!
I’ve been a Facebook “person” for about three years now. It’s been, with a few exceptions, a truly pleasurable experience. I’ve reconnected with lots of old friends, classmates, family members, co-workers, and more. My class of 1971 even started our own Facebook Fan Page to promote our upcoming 40th class reunion. I have about 350 FB “friends” and most of them have some valuable information to share! My advice is, give it a try.
If you’re one of the millions of Boomers who are currently unemployed or “underemployed,” I think Facebook and Linked-in are the best way to promote yourself. Most hiring managers at companies you might want to work for want to see your Facebook Page and/or your Linked-in profile. These are becoming as important if not more important than a resume. If you’re not FB or Linked-In savvy, you’re viewed as a dinosaur. You need to demonstrate you have some skills and can contribute to a contemporary organization.
If you’re already a regular Facebook member and user, that’s great. If not, YOU NEED TO BE! I hear so many Boomers say, “Oh, I don’t do Facebook,” or “My wife and kids are on Facebook but I’m not.” I understand some people’s reluctance to get on board. However, if you want to make money and I mean A BOATLOAD OF MONEY in an internet marketing business, it is mandatory that you create not just one but at least three Facebook pages: a “friend” page, a “business friend” page, and a “business fan” page.
The fact is, whether you “get” Facebook or not, you might need to understand and tap into the power of this social media giant. The numbers are too staggering to ignore: 500 million members worldwide, 150 million members in the U.S.A., half of the members are “regular” users, which means, they visit their FB pages multiple times weekly. And here’s the FB fact that blows me away: average Facebook users spend 55 MINUTES A DAY on their FB pages.
That’s an unbelievable number of “eyeballs” that you as an internet marketer need to be in front of as much as you can. Like or not, Facebook is changing the way we live and it’s a phenomenon that’s here to stay. So if you haven’t embraced Facebook yet, shift your paradigm. Think of it this way: Facebook could make you a lot of money. All you need is some knowledge and a plan, and to execute that plan with all your might. I’m willing to help you through the entire process.
And if you’re unemployed and struggling to find a job, you may want to consider a Plan B: start a home based business. There are lots of great internet-based businesses that you can manage from home. Some take little or no start up capital. You can learn how to utilize a lot of the latest internet-based tools, like Facebook, Google, and YouTube by searching the major search engines and FB. Google will host a website for free.
Another fantastic way to get your name out there is by creating and maintaining a blog site. What should your blog be about? Well, I believe everyone has something of value to offer. What are you passionate about? What is your hobby? You have a unique point-of-view, so share it. I have a friend who is a raving NASCAR fan. Two years ago, as a lark, he started a blog about NASCAR. Now he has more than 2,000 fan followers! As a result, this year he was given a press pass to gain access behind the scenes at the Daytona 500.
So if you don’t have a Facebook page, you ought to go to > and create your page now! Don’t be a fuddy-duddy! Check out this Facebook page from my partner, Brian Cronin: It’s an awesome Facebook Business Page and you’ll see how to make your own.
Facebook may not just be the future; it may be yours.