Graying Boomers Will Never Surrender Their Gadgets!

| December 8, 2009 | 0 Comments

brick_cell_resizeAs more baby boomers near retirement, adjust to bifocals, and have their hips replaced, Microsoft predicts the Me Generation will be anything but geezer in its ongoing embrace of technology.

The New York Times reports on a study, jointly sponsored by MSFT and the American Association of Retired Persons, that suggests many more years of spending on upgrades and gizmos. Instead of clinging to their old VCR players, TRS-80 computers, and brick-like cell phones, boomers will continue to splurge on the latest neat high-tech toys.

The report, written by futurist and author Michael Rogers, is based on focus groups in four cities. It concludes that boomers won’t be like the grumpy oldsters whose digital clocks always flash 12 and who refuse to surrender their perfectly good long-playing monaural hi-fi sets. Instead, Rogers writes, “Baby boomers grew up with technology: They were in their teens to early 30s when the first IBM PCs and Apples appeared, and were the innovators and early adopters of that era.”

Click here for the full story.

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Category: Baby Boomer Culture

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