AARP Tries to Take Boomer Lead
November 14, 2009 | Cafe | Comments 0
AARP has been around for 50 years, but it is only now showing Baby Boomers the weight of its influence. AARP tried and failed a decade ago. Now, the group is trying again.
For most Baby Boomers, turning 50 years old and getting that membership invitation to join AARP was like getting a mean-spirited birthday card greeting — that AARP invitation must mean you were really getting over the hill.
And, for most Baby Boomer joiners, membership has meant access to discounts to rent a car or hotel room or a cruise.
But AARP’s mission as watchdog of public policies that affect its members meant it was at the forefront of the health care reform debate.
Filed Under: Baby Boomers
