Boomer Spending Trends
Baby boomers are retiring in record numbers, but their spending habits aren’t changing, according to a survey from Nielsen.
They found that boomers spend about 5 percent more than the rest of the population.
Their generation accounts for about $230 billion in sales of consumer packaged goods.
Experts say baby boomers tend to make more money and are less likely to feel the pinch of the weak economy compared to consumers with more moderate income.
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Category: Baby Boomers, Money/Finance
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I need information related to boomers and their reading habits. What FICTION do they read, and how many novels do they purchase annually?
I am doing research for a book I am writing on baby boomer lifestyles. What types of entertainment do you as boomers prefer: movies,theatre ,concerts,dance clubs or other types (please name). I am also researching top 9 life issues for boomers: wealth, health, relationships, career, family, travel, creativity. Your help would be greatly appreciated.