Baby Boomer Consumer Will Be A Simplifier
John Quelch of Harvard Business School predicts that recession will accelerate consumer downsizing, and the trend will be led by baby boomers.
Watch out for a new brand of consumer in 2008: the middle-aged Simplifier, Quelch writes. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow’s consumer will buy more ephemeral, less cluttering stuff: fleeting, but expensive, experiences, not heavy goods for the home.
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Category: Baby Boomers, Lifestyle
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