Baby Boomers Are Savvy Online
A majority (61%) of baby boomer Internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD Group.
Those figures show significant usage of online entertainment media among boomers and make them a key demographic segment for more digital products and marketing, NPD said.
Regarding the web’s effect on traditional entertainment content, NPD found that boomers who engage in activities such as networking or video streaming are also more likely to buy DVDs and CDs and go out to the movies. On average, boomers who stream video are 15% more likely than their non-streaming counterparts to buy a CD, DVD, or movie tickets, NPD said.
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Filed Under: Baby Boomers • Baby boomers online • Lifestyle
How true your article is. I work for a custom home builder and so many of the boomers have been on our website prior to visiting and many buy without even visitng our design center. They like being connected and want the latest technology available when they build their custom home to reflect that.
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