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Boomer Use of Online Social Media Grows

September 23, 2008 | Cafe | Comments 5
An example of a social network diagram.

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More than two-thirds (68 percent) of online Americans, including baby boomers, say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to a new study.

Baby Boomer visitors are significantly more likely than other groups to read or post comments about products and services on these sites (37 percent), and boomers (63 percent), along with Generation X (59 percent), are significantly more likely than other groups to visit the corporate websites of product or service providers.

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  1. This is all good news for this Baby Boomer Queen.

    Following you on Twitter…listening to oldies but goodies…our kind of music.

    See ya’soon…

    Smiles,
    Sharon
    ~The Baby Boomer Queen~

  2. David says:

    I was so totally wrong when I first wrote about Twitter. I have learned its potential and think Twitter is an invaluable networking tool.

    David

  3. [...] Boomer Use of Online Social Media Grows [...]

  4. Mickie says:

    I have gotten hooked on making pages on Squidoo. Because of this activity, I have learned a lot of html. I love showing off my newly acquired skills.

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