Boomer Use of Online Social Media Grows
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More than two-thirds (68 percent) of online Americans, including baby boomers, say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to a new study.
Baby Boomer visitors are significantly more likely than other groups to read or post comments about products and services on these sites (37 percent), and boomers (63 percent), along with Generation X (59 percent), are significantly more likely than other groups to visit the corporate websites of product or service providers.
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About the Author: Since the summer of 1999, BoomerCafé™ has been an online creative writing gathering place for baby boomers with active lifestyles and youthful spirits.
Sharon/The Baby Boomer Queen | Sep 23, 2008 | Reply
This is all good news for this Baby Boomer Queen.
Following you on Twitter…listening to oldies but goodies…our kind of music.
See ya’soon…
Smiles,
Sharon
~The Baby Boomer Queen~
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David | Sep 23, 2008 | Reply
I was so totally wrong when I first wrote about Twitter. I have learned its potential and think Twitter is an invaluable networking tool.
David
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Mickie | Oct 1, 2008 | Reply
I have gotten hooked on making pages on Squidoo. Because of this activity, I have learned a lot of html. I love showing off my newly acquired skills.
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