Marketers Desire Baby Boomer Dollars
It seems that marketing people have long desired to tap into the baby boomer market. Only problem is our demographic is too huge, too diverse and fragmented, and, for the most part, too independent-minded.
Sure, reaching out to influence 20-year-olds is a lot easier because they are more impressionable. But the marketers are trying, nonetheless, because boomers have more than $1 trillion in annual spending power.
So, fellow baby boomers … be aware because advertisers want what few dollars you have in your pockets, as Linda Reed writes in this column.
Category: Baby Boomers, Money/Finance
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